TYPOGRAPHY | ILLUSTRATION | PACKAGING
The birth of a new font, called Zeff Nef, based on the narrative I created: A Graffiti artist meets an Egyptian Mummy in a tomb. A modern day graffiti artist combined with an ancient figure leads to a historical explosion. The aim of this project was to marry two typefaces and create an invitation and a calendar leading up to the launch of this new typeface.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/c5c9fa43-e518-485e-a118-36b1b84d0e58_rw_1920.png?h=3ab4b1a87361d678be55f395d0836753)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/b8fa6075-1f11-4f00-932a-07b496627010_rw_1920.jpg?h=364d39df2b0e469514f88cc87a366b6a)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/24ec6536-3fd1-4a39-b2e8-15da32a1641a_rw_1920.png?h=930b282a88f9c9718e60e67f513598b9)
Above: The calendar design. This would come in the form of 8 playing cards. These cards will be laser cut and would need to be stacked on top of each other in order to see the full 2D image.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/418b18ae-87db-4a07-8383-f9122e22c719_rw_1920.png?h=98055ea606f59ceef8bdba8b3bcfbce3)
Above: The sleeves that each laser cut card goes into. The sleeves tell the story of how these two star crossed lovers ( The Graffiti artist and the Egyptian Mummy) met.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/9f864245-2219-45f7-b911-05255ef9d412_rw_1920.jpg?h=5fb3adf5af78fc096c30c88e77107639)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/d0d67264-2ec7-435a-8a6a-0891848f8294_rw_1920.png?h=313968e670df1172fffb5643d36e34d6)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/0de0a0a2-b18f-41fd-8234-1c5dba5f19fa_rw_1920.png?h=a362590772870a35eea9e5f6244d1da2)
Above: The pattern of the invitation to the launch of Zeff Nef.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/dc955b40-808a-4431-b8b3-84c9b8478449_rw_1920.jpg?h=703a102510ca382a0a4ecc2ac2929e53)
Above: Pack shot of the inside of the invitation, which includes the calendar.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/e3685dc1-cf00-40fa-9491-b6f6e2632784_rw_1920.png?h=1f0f03f3aff2e50c537cb0e4d1c6f08e)