SMIRNOFF ICE GHANA
CAMPAIGN WORK | ART DIRECTION | DESIGN | ILLUSTRATION
I was a lead designer on the Smirnoff ICE Ghana Key visual working with the 3Verse Agency. The key visual which had to reflect the new Smirnoff ICE packaging, New look, same icy taste, along with the byline "Bring it On" lived on billboards and on social media.
The client loved the work and so we were tasked with a social media campaign - the challenge was to use stock imagery but keep it fresh and entertaining. Our solution was to add some bits of illustration on top of the stock imagery. This was praised by client as so was turned into billboards.
