MEDIOLOGY
BRAND STRATEGY | VISUAL IDENTITY | STATIONERY DESIGN | INSTALLATION CONCEPT
I was tasked to come up with new visual identity concept for Mediology, working with the talented guys over at MAL Ideas4Good. This involved reviving the 'boomerang' which I named and created the concept around. Each line that makes the boomerang stands for something that makes Mediology unique. A full logo suite was designed, along with a fun TV character (they are a media-led agency), wetransfer skins, posters, presentation layouts, letterhead designs and installation ideas based on the boomerang. This option did not make the cut, but still fun nonetheless.
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/bd7f798c-4c17-4c66-9cfa-33de24258d3c_rw_3840.png?h=0ba26f6ef819e52032545d6b6e32bb2b)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/daeff48b-28f7-48ee-a96b-5bea7d70abd1_rw_3840.png?h=10d11f81415ac55d173ccebdb116406e)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/d293b55a-3273-46b2-b94b-4ca4c835add0_rw_3840.png?h=584beafd1e0fe5a6bb33a5b7fbc3e8d0)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/70d57cad-6623-4720-9953-f246b2617bc0_rw_1920.jpg?h=0d18932c71e16c718ca08fd7feadb76c)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/95764f8e-e3a3-4603-b906-756fcc71925b_rw_1920.png?h=dcce075547422f662a9f01738a77bfd2)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/0caf1fa2-0bc1-44cc-867b-d2f6dc1c27a4_rw_1920.png?h=3dd38a9d1dde360b3b93f9c6814cfc6b)
![](https://cdn.myportfolio.com/3bfc102e-f718-4469-a467-f873de9df6fa/1b1f006b-6177-47f7-a2b8-6b63c54551b1_rw_1920.png?h=0b5fd983e415c27e4fab85e54ffb3177)